Dunois 1950 Advertisement — The Mistral Pump, in Polished Chromed Brass

— Page 1 —
Les Cyclistes à la page
adoptent la

POMPE
MISTRAL
Tout en laiton chromé poli

RENOMMÉE MONDIALE

[An all-type advertisement in a single-rule frame. Two lines of bold italic sans serif open it, then “POMPE” in light small capitals, “MISTRAL” very large in tall condensed capitals, a line in bold condensed sans serif, a short rule and “RENOMMÉE MONDIALE” in spaced capitals at the foot. No illustration, maker’s name, address, signature or agency mark.]

[This advertisement shares page 41 of L’Officiel du cycle with advertisements for Larpenteur, Brasobloc, Soupl, Les Cycles Singer, Mephisto and Marcel Guillen, each held here as its own record, below the magazine’s form for the trade-union label.]