Delangle 1954 Advertisement — The Baby Junior Grand Luxe Child’s Bicycle for Ages 5 to 10

— Page 1 —
BABY JUNIOR
GRAND LUXE – De 5 à 10 ans

DELANGLE

ROUGE, IVOIRE, BLEU, VERT – PRIX : 11.800 franc[illisible]

CYCLES DELANGLE
11, 13, rue Sergent-Beauchat, PARIS (12e). Tél. : DOR. 45-7[illisible]

HALL du CYCLE : Stand 199.

[A ruled advertisement in black and white, set in a single bordered panel with a line of type below the frame. Across the head “BABY JUNIOR” stands in heavy bold roman capitals, with “GRAND LUXE” in bold italic capitals at the left and “De 5 à 10 ans” in bold italic at the right, separated by a short dash. A large rectangular halftone photograph fills the middle: a boy in a cap, a short-sleeved shirt and a waistcoat with braces stands behind a small light-colored bicycle, one hand on the handlebar and the other arm bent at his side, against a background of dark foliage on the left and an open field on the right. The bicycle has a sloping top tube, a rear carrier with a fender, full fenders, spoked wheels and a chain guard. Below the photograph the name “DELANGLE” is set in large white capitals with a drop shadow inside a black lozenge-shaped banner with pointed ends. Under it the colors and the price are set in a line of bold capitals and italic, followed by “CYCLES DELANGLE” in large spaced bold capitals and the street address and telephone number in a lighter roman. A final centered line outside the frame gives the hall and stand number. The right edge of the panel is cut by the page margin, so that the end of the price line and the last figure of the telephone number are lost. No signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 86 of L’Officiel du cycle with an advertisement for Ruche, held here as its own record, and one for carburetors for motor machines.]