Delangle March 1955 Advertisement — The Baby Junior Grand Luxe, a child’s bicycle for ages 5 to 10 in red, ivory, blue or green, with a photograph of a boy

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BABY JUNIOR
GRAND LUXE – De 5 à 10 ans

DELANGLE

ROUGE, IVOIRE, BLEU, VERT

CYCLES DELANGLE
11-13, rue Sergent-Beauchat, PARIS (12e). Tél. : DOR 45-70

[A ruled advertisement in black and white, framed by a thin border. The heading “BABY JUNIOR” stands in heavy black roman capitals, with “GRAND LUXE” at the left and “De 5 à 10 ans” at the right of the line below, both in bold italic. The center is a halftone photograph of a boy of about ten standing behind a light-colored child’s bicycle on grass, in front of a bush; he wears a dark sleeveless top with pale straps over a light long-sleeved shirt and rests one hand on the handlebars. The photograph is creased by a vertical fold running down its middle. Under it the name “DELANGLE” is set in white capitals with a drop shadow inside a long black lozenge-shaped banner with pointed ends. A line of bold capitals beneath the banner lists four colors, and the firm’s name and address follow in spaced capitals and roman type at the foot. No signature is visible.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Bufflier, Le Bison, Indéca, Répar-Witt and Marchand Frères, each held here as its own record, and others for Campmod’ and France-Auto-Cycle.]