Delangle 1953 Advertisement — The Baby Delangle Grand Luxe Child’s Bicycle

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BABY DELANGLE GRAND LUX[illisible]
Roue libre, frein, carter, porte-bagages,
stabilisateur, pompe et timb[illisible]

IVOIRE — ROUGE — BLEU
10.800 fr.

« Le plus beau BABY »
qui plaît aux grands et aux petits.

Cycles Delangle, 11-13, rue du Sergent-Bauchat, PARIS (XI[illisible])

Agents demandés pour régions encore libres

[A ruled advertisement in black and white. The upper two thirds is a halftone photograph of a small child standing behind a child’s bicycle on a paved path, in front of dark leafy shrubs and a low wall. The child, in a patterned knitted top and light trousers, looks down and rests both hands on the handlebars. The bicycle has small balloon tires, a chain guard, a rear luggage rack and a pair of small stabilizer wheels at the rear. Below the photograph “BABY DELANGLE” is set in large condensed sans-serif capitals, followed by “GRAND LUX” in a smaller bold face. The equipment list is in bold italic type, the three colors are set in spaced sans-serif capitals between pairs of short double rules and the price follows in bold. The slogan is in bold italic with the word “BABY” in capitals, and the firm’s name and address are in lighter roman type. A line in small italic closes the panel. The right edge is lost in the binding fold, which cuts the ends of “GRAND LUXE”, “timbre” and “(XIe)”. No signature or agency mark is visible.]

[This advertisement shares page 128 of L’Officiel du cycle with advertisements for LAM, Fonlupt and Le Kangourou, each held here as its own record, and others for the Geno motorcycle helmet and the Monoto voiturette.]