ČZ 1954 Advertisement — Vélo and Favorit Chains and the Favorit Coaster-Brake Hub

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La fameuse marque
de motocyclettes

ČZ

présente ses CHAINES
“VÉLO” et “FAVORIT”
pour cycle : en 3.17 et 2.38
pour cyclomoteur : en 4.76 et 4.88 renforcée
livrées en boîte et au mètre

Velo
favorit

ainsi que ses MOYEUX à roue libre
— et frein par contre-pédalage —
“FAVORIT”

favorit

DR

Distributeurs exclusifs :
J.-E. CANETTI & Cie
16, rue d’Orléans, Neuilly-sur-Seine – Tél. MAI. 54-00

[A ruled advertisement in black and white, taller than it is wide. Two lines of spaced bold sans serif open it over the ČZ trademark, a heavy ring enclosing a bold Z with a V and caron at the top, drawn in solid black. The announcement of the chains follows in bold sans serif, the names “VÉLO” and “FAVORIT” in large capitals, with the sizes in a light sans serif. Four short lengths of roller chain are drawn diagonally one above another in pen line with fine hatching, the side plates of the upper two lettered “Velo” and of the lower two “favorit” in small script. The hub announcement and a second large “FAVORIT” lead to a pen drawing of a coaster-brake rear hub, its drilled flanges, sprocket, axle nut and long reaction arm drawn in fine line and hatching, the shell carrying a small ČZ roundel and “favorit” in script, the arm lettered “favorit” as well. The interlaced monogram “DR” of Daniel Rebour sits at the lower right of the hub drawing. A short rule separates the distributor’s line, “Distributeurs exclusifs :”, the name “J.-E. CANETTI & Cie” in bold capitals and the Neuilly address and telephone across the foot.]

[This advertisement shares page 110 of L’Officiel du cycle with advertisements for VIC rubber goods and Jeanneret accessories for the Vélosolex.]