Cyclo June 1951 Advertisement — The Cyclo Type Sport derailleur, winner of the Tour de France Cyclotouriste in the former-champion category, 1st Gallien

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CYCLO
Type Sport

Vainqueur
au
Tour de France
Cyclotouriste
Catégorie Ancien Champion

1er Gallien

DÉRAILLEUR
LE CYCLO [illisible]

St-Priest-en-Jarez (Loire)

[A ruled panel advertisement in black and white inside a double-weight frame. The name CYCLO stands across the head in very heavy slab-serif capitals, with “Type Sport” in a light slab-serif beneath it. At the left, inside its own ruled box, a line engraving with fine hatching shows the rear wheel hub of a bicycle with a cluster of sprockets, the chain running over it, and a rear derailleur with a long cable looping over the stay; the word CYCLO is engraved along the derailleur arm and the chain runs down through a small jockey wheel with a slotted cage. At the right the list of the victory is set in centered roman type in short lines, with the category line in bold condensed capitals and “1er Gallien” in large heavy condensed type, between two short horizontal rules. Below the box the word DÉRAILLEUR is set in spaced roman capitals above a black oval trademark that holds a stylized cycle made of the letters of the name, in white: a bicycle whose frame, wheels and handlebars form the letters C, Y and C, with a small L and E above and a tiny mark of a few letters beneath the frame that is too small to read. The town line St-Priest-en-Jarez (Loire) is set in bold roman at the foot. No artist signature appears.]

[This advertisement shares page 11 of L’Officiel du cycle with an advertisement for Cycloutil, held here as its own record.]