Cyclo 1950 Advertisement — The 1950 Models That Won the Tour de France Cyclotouriste

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En plus de son dérailleur double câble, de réputation mondiale

LE CYCLO

Vous présente ses modèles 1950, vainqueurs au Tour de France Cyclotouriste

CYCLO SPORT
Commande monocâble

Dérailleur AVANT et double plateau
CYCLO

CYCLO ROUTE
Commande monocâble

Catégorie
Anciens Champions
1er GALLIEN
avec
CYCLO-SPORT
et
Dérailleur AVANT

Catégorie
Cyclo – Sportifs
1er JAQUELIN
avec
CYCLO-ROUTE
et
Dérailleur AVANT

CYCLO Saint-Priest-en-Jarez – LOIRE – Tél. 47
PARIS, 10e – 13-15, rue Marie-et-Louise – BOT. 39-47

[A half-page advertisement inside a double-rule frame. At the top center is the “Le Cyclo” trademark, the word “CYCLO” drawn as a bicycle whose two wheels are formed by the C and O, with a small “LE” above and a tiny patent mark, apparently “Bté S.G.D.G.”, along the chainstay. Three rectangular panels outlined in black hold shaded drawings: at the left the Cyclo Sport rear derailleur fitted to a multiple freewheel and chain at the rear dropout, its arm lettered “CYCLO”; in the center the Cyclo front derailleur on a double chainring at the bottom bracket, with its lever on the seat tube, the cage lettered “CYCLO” and the chainring spider lettered “ROSA”; at the right the Cyclo Route rear derailleur with its single cable, the arm and the jockey wheel lettered “CYCLO”. The two race results are set in the columns between the panels. The firm’s name “CYCLO” in wide spaced serif capitals and its two addresses run along the foot below a rule. No signature is visible.]

[This advertisement shares page 16 of L’Officiel du cycle with an advertisement for Robert Frères, held here as its own record, and one for the Gurtner Cyclovox horn for vélomoteurs.]