Cukier 1953 Advertisement — Helmets for the Motorcyclist and the Cyclist

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Y. CUKIER
76, RUE GAMBETTA, ARGENTEUIL, S&O.

FABRICANT

CASQUES pour MOTOCYCLISTES
LIÈGE NATUREL
CUIR

TRÈS
LÉGER

MODÈLE YC

I.G.P.

PROTECTION
EFFICACE

CASQUES POUR CYCLISTES
SERRE-TÊTE

Tél. : ARG. 18-14

[A boxed advertisement printed in black and a light blue second color. At the head the name Y. CUKIER stands in white heavy capitals on a black rounded plate topped by a looping flourish, flanked by blue blocks, with the street address in black capitals beneath. The word FABRICANT runs down the right edge in widely spaced black capitals. The words CASQUES and MOTOCYCLISTES lead the central lines, the first in black shaded capitals and the second in blue, with further blue lines for the materials and two white-on-blue panels reading TRÈS LÉGER and PROTECTION EFFICACE. At the center a line drawing shows a cork helmet seen from above, with radiating panels and a small hexagonal label reading MODÈLE YC. Below it two helmets are drawn in halftone and line: at the left a hard helmet with a roll round the brim and a chin strap, on a head in profile facing left, and at the right a close-fitting paneled leather cap on a head turned away. The initials “I.G.P.” stand in the lower left corner of the drawings. The cyclists’ helmet line and the telephone number close the panel, which is enclosed in a rule with a heavy shadow along the right and foot.]

[This advertisement shares page 64 of L’Officiel du cycle with advertisements for Persib-Lux and Nervar, each held here as its own record.]