Cobra 1952 Advertisement — Sandow Cobra Straps, Cable Housing and Bar Tape

— Page 1 —
POUR L’ÉQUIPEMENT MODERNE
des Cycles — Cyclomoteurs — Vélomoteurs — Motos
QUALITÉ D’ABORD !

Exigez de votre fournisseur les spécialités

Fixe-bagages — Gaine pour câbles de frein et de dérailleur
Fil d’éclairage – Courroies de cale-pieds
Ruban plastique et bouchons de guidon

SANDOW COBRA
MARQUE DÉPOSÉE

Toute la gamme
des couleurs

La marque des champions qui vous garantit

Sécurité – Élégance – Solidité

ON L’IMITE SOUVENT, ON NE L’ÉGALE JAMAIS

Vente exclusive
aux grossistes
et constructeurs

Sté des Anc. Éts DRIOT, 8, rue Daguerre, Saint-Étienne – Tél. : E 2-20-49

[A ruled advertisement printed in black and red on the cream stock, the panel closed by a heavy black rule with a lighter rule inside it. The headline runs across the head in bold italic sans-serif capitals and upper and lower case, with “QUALITÉ D’ABORD !” set beneath in an outlined inline roman capital face and a short heavy rule under it. The selling line is set in a light sans-serif, and the three lines of products below it in a bold slab-serif with typographic dashes between the items. The trademark is printed twice, in red, as a triangle standing on its base: a cobra reared with its hood spread and tongue out, drawn in line, its coils forming a band across the triangle, the word “SANDOW” lettered across the body, “COBRA” in heavy capitals beneath it over the coils, and “MARQUE DÉPOSÉE” in minute capitals along the base; the small impression sits at the right of the upper half and the larger one at the left of the lower half. Two small boxed notes are ruled off at the right with a shadow rule, the upper reading “Toute la gamme des couleurs” and the lower “Vente exclusive aux grossistes et constructeurs”, both in bold sans-serif. Between them run the claim line in light sans-serif and “Sécurité – Élégance – Solidité” in heavy condensed roman, with the italic motto under it. The firm’s name, street address, town and telephone close the panel on one line in bold sans-serif above the bottom rule, the telephone number underscored. No drawing of a product appears, no signature or agency mark is present, and nothing shows through from the reverse of the leaf.]

[This advertisement shares page 100 of L’Officiel du cycle with an advertisement for Coprema flywheel magnetos.]