CLB 1951 Advertisement — Brakes, Stems, Carriers and the 1951 Novelties

— Page 1 —
CLB

tient à votre disposition
ses nouveautés Route
Course . Cyclotourisme
Cyclomoteur . Enfant .

DEMI-BALLON
ROUTE et DAME

POIGNÉE
ROUTE SPÉCIALE
constructeur R.S.2

COURSE A
DÉTENTION
AUTOMATIQUE

STANDARD N M.
A BRASER

COURSE
COMPETITION C.C.4

COURSE C.S. 2

CANTILEVER
SPORT 1951

TOUS
CARTERS
DERAILLEUR
AVANT

POTENCE
BRONZE
D’ALU

PAPILLON ALU
et BRONZE D’ALU

C. L. B. SPORT

C.L.B 3 ATTACHES
LARGE

C.L.B. MAX B

DECALEUR DE
PÉDALE ENFANT

C. L. B. P. 21

PORTE BAGAGES
CYCLOTOURISTE

GUIDE
DE DIRECTION
CYCLOMOTEUR

POIGNÉE ET FREIN
CYCLOMOTEUR

GUIDONNETS
SIMPLE ET DOUBLE
COMMANDE

C. L. B. 25, Rue des Armuriers. SAINT-ETIENNE (Loire), FRANCE

SALON DU CYCLE – Porte de Versailles – Stand 13

[A full-page advertisement on a solid black ground with rounded corners. At the center a starburst of white rays holds the large CLB monogram (a bold “C” and “L” set against a “B” inside a circle); below it a white card carries the hand-lettered text “tient à votre disposition ses nouveautés…” with a wavy underline. Around the starburst, white line drawings of the firm’s products, each with its own small white label card: center-pull and side-pull caliper brakes stamped “CLB” (Demi-Ballon, Course à détention automatique, Standard N M à braser), brake levers (Poignée route spéciale R.S.2, Course compétition C.C.4, Course C.S. 2), a cantilever brake (Cantilever Sport 1951), a front-derailleur chainwheel guard on a chainwheel, a stem (Potence bronze d’alu), a wing nut lettered “CLB” (Papillon), four chainguards with the CLB badge (C.L.B. Sport, C.L.B. 3 attaches large, C.L.B. Max B, C.L.B. P. 21), a child’s pedal extender (Décaleur de pédale enfant), a touring carrier (Porte bagages cyclotouriste), a cyclomoteur handlebar with steering guide, grip and brake, and two handlebar control sets (Guidonnets simple et double commande). The address runs in a white band at the foot, with the Salon line printed below the panel. The last letters of “DIRECTION” are partly hidden by a drawn cable end. No signature or agency mark.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for Idéale, Roll’s and Elté, each held here as its own record.]