Chazal-Rouchouse 1951 Advertisement — Mudguards and Chain Guards

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GARDE=BOUE

Course ” IRIS ”

Demi-ballon ” LE CLOUTÉ ”

Course route demi-ballon ” LE CROCO ”

CARTERS
TYPE ANGLAIS
LE CROCO

Garde-boue tous profils, unis et nervurés, décorations diverses
Tous modèles de carters

CHAZAL-ROUCHOUSE – SAINT-ÉTIENNE

[A ruled advertisement in black and white. Under “GARDE=BOUE” in wide display capitals (the hyphen set as a double dash), three line drawings of short lengths of mudguard are stacked, each captioned above with its model: the “Iris” racing guard with a serrated, beaded crest along its ridge, “Le Clouté” with a row of studs along its crest, and “Le Croco” with an all-over pattern of raised oblong scales like crocodile skin. Under “CARTERS”, two chainguards are drawn side by side: at the left the “Type anglais”, a flat oval guard with a pierced round chainwheel end and a small aircraft motif in its panel, and at the right “Le Croco”, a curved guard with the same scaled pattern. The range lines and, below a rule, the firm’s name and town close the advertisement. No signature or agency mark.]

[This advertisement shares page 104 of L’Officiel du cycle with advertisements for Niflex, Rigid and Desoubry & You, each held here as its own record.]