Cadres Gloria June 1951 Advertisement — Frames in All Models, the True Cradle Frame, Racing, Touring and Tandem

— Page 1 —
Manufacture de CADRES ” GLORIA ” S.A.R.L.

Le vrai BERCEAU
Entretoisé – Déposé Breveté
Toute contrefaçon sera poursuivie
TOUS MODÈLES DE CADRES

GLORIA
[illisible]

CADRES aux Cotes – Course — Reynolds
Grand tourisme — — Vitus
Tandem — — Rubis, etc.

CADRES POUR CYCLOMOTEUR
tous moteurs
LE POULAIN
VIMER
CUCCIOLO
VAP, etc.

Réservoir arrière 3 litres, avec
bouchon jauge. Robinet filtre.

Sablage – Émail – Décors – Brasure –
Soudure – Cintrage tubes.

26, r. Dalayrac, Fontenay-s-Bois
R. C. 715-23
Trembl. 24-40 – Métro : Château Vincennes
24-41 – Autobus 124

[A wide ruled advertisement in black and white, a panel inside a heavy border, divided by a vertical rule into a left and a right column under a full-width heading and above a full-width footer rule. The heading sets “GLORIA” in large heavy capitals between quotation marks, with “S.A.R.L.” at the right between two thin rules. In the left column a lady’s-pattern bicycle frame with a low sloping top tube and a chain guard is drawn in line work, seen from the side without wheels, the name “GLORIA” lettered tiny on its down tube; beside it a small outlined diamond holds three lines of lettering too small to read. Condensed and slab-serif capitals list the frame types, with three short rows of grades in roman type below. In the right column four moped names are set in large condensed capitals, three of them underlined, followed by two sentences of bold type and a line of roman type listing the finishing services. Below the footer rule the Fontenay address stands at the left and the telephone numbers and transport lines at the right, divided by a short vertical rule. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Metalloplan, Birdo, JB and La Perle, each held here as its own record, and others for a bookkeeping booklet, the Dupont motorized invalid carriage and work-record forms.]