Cadres Gloria April 1951 Advertisement — The True Cradle Frame in All Models

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Manufacture de CADRES « GLORIA » S.A.R.L.

Le vrai BERCEAU
Entretoisé – Déposé Breveté
Toute contrefaçon sera poursuivie
TOUS MODÈLES DE CADRES

CADRES aux Cotes – Course — Reynolds
Grand tourisme — Vitus
Tandem — Rubis, etc.

CADRES POUR CYCLOMOTEUR
tous moteurs
LE POULAIN — VIMER
CUCCIOLO — VAP, etc.

Réservoir arrière 3 litres, avec
bouchon jauge. Robinet filtre.

Sablage – Émail – Décors – Brasure –
Soudure – Cintrage tubes.

26, r. Dalayrac, Fontenay-s-Bois
R. C. 715-23
Trembl. 24-40 – Métro : Château Vincennes
24-41 – Autobus 124

[A ruled advertisement in a double-ruled frame, split by a vertical rule into two columns above a horizontal rule and a two-part address band. A title line in heavy sans-serif capitals and lowercase runs across the head with “S.A.R.L.” in a small ruled box at the right. The left column carries a line drawing of a bare ladies-style bicycle frame with a chain guard lettered “GLORIA” and, beside it, a small diamond-shaped plate with lettering too small to read. The right column sets the names of four moped makes in large condensed capitals, three of them underlined and one trailed by “etc.”. Text in the left column is in roman and spaced capitals; text in the right column is in bold sans serif and light roman. The address and telephone lines sit in the band at the foot. A stray quotation mark follows “Reynolds” in the left column. There is no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Argaud, Delangle, Mazoyer, Vynex, Securit, Ruhier, Répar-Witt, Lucien Clément, Berger, Chaplait and Tendil, each held here as its own record, and others for the Derny auxiliary engine and the Stark self-adjusting bearing.]