Berko 1951 Advertisement — The 1951 Sport Lamp and Dynamo

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1951 SPORT

BERKO
Créateur de l’éclairage électrique

Distributeur exclusif pour la France
Arthur Hérold Père, 3 bis et 5, Allée Jean-Fallay
Villemomble (Seine) Tel.: Le Raincy 546

HALL DU CYCLE – Stand 269

[An advertisement without a frame, dominated by a bold brush-and-ink drawing of the Berko 1951 Sport lighting set: a streamlined headlamp seen from the front at the upper left, “BERKO” lettered across its lens, with its curved bracket sweeping back, and to the right the bottle dynamo on its mounting clamp, a shield badge lettered “BERKO” on its body. The name “BERKO” is set below in very large three-dimensional display capitals, each letter shaded as if cut from a block, over the slogan and the distributor’s address in sans-serif; at the right of the address is the distributor’s black shield badge with a round monogram. The artist’s name “FEIGL” is set small and vertically, in spaced capitals, at the upper right. No agency mark. Type from the reverse of the leaf shows strongly through the paper.]

[This advertisement shares page 120 of L’Officiel du cycle with advertisements for Super Champion, Pelissier and J. Baron, each held here as its own record.]