Ambrosio 1951 Advertisement — Rims and Handlebars of the World Champions Kübler and Bevilacqua

— Page 1 —
Les jantes
et guidons

FRATELLI
AMBROSIO
MARCA DEPOS
TORINO

ÉQUIPENT
les GRANDS
CHAMPIONS

KUBLER

Champion du monde route 1951 sur cycles “FRÉJUS” équipés des — jantes et guidons — — “AMBROSIO” —

BEVILACQUA

Champion du monde poursuite 1951 sur cycles “BENOTTO” équipés des jantes et guidons — “AMBROSIO” —

DISTRIBUTEURS
FRANCE & UNION FRANÇAISE

J.-E. CANETTI
16, Rue d’Orléans – Neuilly-sur-Seine

[A tall single-column typographic advertisement in a ruled frame with a heavier shadow rule along the right side. The headline is set in a large brush script across the top. Below it is the Ambrosio trademark: a black elongated hexagonal plaque with “AMBROSIO” reversed in white bold capitals, “FRATELLI” at its upper left, “TORINO” at its right and “MARCA DEPOS” in the lower point, crowned at the top by a drawn flaming torch whose handle runs down into the lower point. The two champions’ names, Kubler and Bevilacqua, are set in large light roman capitals, each followed by a bold paragraph and marked by a small four-lobed ornament; a wavy rule separates the distributor’s block at the foot. No signature or agency mark. Large type from the reverse of the leaf shows strongly through the paper in the lower half.]

[This advertisement shares page 118 of L’Officiel du cycle with advertisements for Ktema and Durifort, each held here as its own record.]