Ambrosio November 1951 Advertisement — Rims and Handlebars of the World Champions Kübler and Bevilacqua

— Page 1 —
Les jantes et guidons

[AMBROSIO — FRATELLI AMBROSIO, MARCA, DEPOS, TORINO, in a hexagonal torch device]

ÉQUIPENT
les GRANDS
CHAMPIONS

KUBLER

Champion du monde
route 1951 sur cycles
“FRÉJUS” équipés des
— jantes et guidons —
— “AMBROSIO” —

BEVILACQUA

Champion du monde
poursuite 1951 sur cycles
“BENOTTO” équipés
des jantes et guidons
— “AMBROSIO” —

DISTRIBUTEURS
FRANCE & UNION FRANÇAISE

J.-E. CANETTI
16, Rue d’Orléans – Neuilly-sur-Seine

[A ruled advertisement framed by a heavy black rule at the right and below. The headline “Les jantes et guidons” is in a heavy brush-script face, with “et” set lower between the two words. Beneath it a black trademark panel carries the name “AMBROSIO” in reversed white rounded capitals, with “FRATELLI” and “MARCA” in tiny capitals at the left, “DEPOS” and “TORINO” at the right, and a torch with a flame drawn on a hexagon behind the center letters. The words “ÉQUIPENT les GRANDS CHAMPIONS” follow in roman capitals, over a short double rule. Two centered panels, each headed by a rider’s name in large light roman capitals, give the title in bold spaced type, the two panels being separated by a small diamond ornament. A wavy rule leads to the distributor line in bold italic capitals, the distributor’s name in large heavy roman capitals and the address below in roman type. There are no drawings other than the trademark, and no signature or agency mark is visible.]

[This advertisement shares page 12 of L’Officiel du cycle with an advertisement for Christophe, held here as its own record.]