A.R.O. 1954 Advertisement — Brake Hubs for the 1954-1955 Season, with the Z Cyclomoteur Hub

— Page 1 —
SAISON 1954 – 1955

Moyeux-Freins

A·R·O

présentent ses moyeux pour

CYCLES
VÉLOMOTEURS
MOTOS

et un moyeu-frein
CYCLOMOTEUR
qui freine !!!

A.R.O. “Z”

parce que

1° Son usinage est précis à 5/100;
2° Ses garnitures sont rectifiées;
3° Il est conçu et exécuté comme un frein
d’automobile !

ÉTABLISSEMENTS GROS

21, rue de Champagne
SAINT-ÉTIENNE Tél. E³ 71-11

[A ruled advertisement, text only, enclosed in a double frame of thin red lines on cream stock. At the top the line “SAISON 1954 – 1955” is set in letterspaced black sans-serif capitals, and below it “Moyeux-Freins” stands in very large heavy condensed black type over a thick black rule. Beneath the rule the initials “A·R·O” appear in heavy black capitals with a raised dot between the letters, inside a solid red oval outlined in black. Under the oval a line in light italic sans-serif and three centered lines of black capitals list the kinds of machine. A three-line block in bold black sans-serif follows, with the word “CYCLOMOTEUR” in capitals and the last line widely spaced and ending in three exclamation marks. Below it “A.R.O. “Z”” is set very large in black roman capitals. Three numbered reasons in italic sans-serif follow a short lead-in line. The firm name “ÉTABLISSEMENTS GROS” is set in tall condensed black capitals, with the first word in smaller capitals after a large initial. The street address, city and telephone number close the panel in black sans-serif, the street line flanked by two short double rules. There are no drawings or photographs and no signature.]

[This advertisement shares page 173 of L’Officiel du cycle with an advertisement for Fonlupt, held here as its own record.]