A.R.O. 1953 Advertisement — A.R.O hubs and drum-brake hubs for cycles, cyclomoteurs, vélomoteurs and motorcycles

— Page 1 —
Moyeux-Freins

A·R·O

pour
CYCLES
CYCLOMOTEURS
VÉLOMOTEURS
MOTOS

ÉTABLISSEMENTS GROS

21, rue de Champagne
SAINT-ÉTIENNE Tél. E³ 71-11

[A tall narrow panel in two colors, black and red-orange on cream, enclosed by a double ruled frame in red. At the head “Moyeux-Freins” stands in large condensed black capitals and lower-case letters over a heavy black rule. Below it the mark “A·R·O” is set in heavy black sans-serif capitals with round dots between the letters, inside a pointed oval filled with red-orange and outlined in black. In the middle of the panel “pour” in lower case and four lines of light sans-serif capitals, “CYCLES”, “CYCLOMOTEURS”, “VÉLOMOTEURS” and “MOTOS”, are centered, followed by a small ornament of three short rules, the middle one heavier. At the foot “ÉTABLISSEMENTS GROS” is set in condensed black capitals, with the word GROS larger and bolder, and below it the address and telephone number are set in a lighter sans-serif with short double rules at each side of the street line. There is no drawing and no signature.]

[This advertisement shares page 134 of L’Officiel du cycle with an advertisement for Nervex, held here as its own record.]