About Ebykr
Ebykr celebrates classic and vintage lightweight bicycles through provoking imagery and opinion. Let's roll together!
A Century of Celeste: Key Corporate and Technical Milestones of the World’s Oldest Bicycle Empire From its modest origins in a Milanese workshop at Via Nirone 7 to the absolute heights of professional cycling’s “Double-Double,” the history of Bianchi is…
Introduction: More Than a Bicycle, A Legacy Cast in Steel In the historical annals of cycling, one name is etched deeper than most any other: Bianchi. Founded in a Milanese workshop in 1885, it is not only the world’s oldest…
Key Events from the Company To capture the essence of Mavic is to look beyond individual patents and witness a century-plus cadence of innovation that has pulsed through the heart of Lyon since 1889. While our broader retrospective explores the…
The Golden Age of the Yellow Diamond: A Mavic Retrospective To the enthusiast of classic lightweight and vintage bicycles, few component makers evoke as much prestige and technological reverence as Mavic. Familiarity, too. Established in Lyon, France, in 1889, the…
Cycles Automoto Timeline From its purposeful origins in Saint-Étienne, the legendary “cycling capital of France,” the history of Cycles Automoto is a testament to early industrial innovation and refined craftsmanship. Founded in 1889 by four businessmen who shared a passion…
Cycles Automoto History Cycles Automoto was a pioneering manufacturer of bicycles and motorcycles founded at the turn of the 20th century in Saint-Étienne, France. Well regarded for thoughtful design and meticulous construction, Automoto grew in popularity until merging with the…
All About the Francs, and Palmarès Very few marques from classic cycling’s golden years are as simultaneously transparent and opaque as Cycles Mercier. Wonderful examples of the company’s craftmanship abound in their namesake bicycles, spanning the pre-War 1920s through the…
The story of Cycles Mercier is inextricably linked to its master strategy of brand management and horizontal integration, a philosophy that ensured its longevity even as smaller rivals struggled to survive. Over its 66-year reign, Mercier established no fewer than…
The storied history of Cycles Mercier spans well over a century now, marked by rapid industrialization, a long-running racing dynasty, pioneering technical innovations (like the Méca Dural frame), and dramatic corporate collapses and revivals (note the use of plurals here).…
