Verrerie Stéphanoise 1950 Advertisement — Red Glass Reflectors for Cycles

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VERRERIE STÉPHANOISE
12, rue Alexandre-Pourcel – SAINT-ÉTIENNE

La plus ancienne fabrique française
de verre rouge coloré dans la masse

CATADIOPTRES POUR CYCLES

[A wide, shallow all-type advertisement in a single-rule frame. The firm’s name is set in bold extended sans-serif capitals with the address beneath in a smaller sans serif; two lines in a large italic sans serif follow, the second indented to the right; the product line runs the full width at the foot in bold extended capitals. No illustration, signature or agency mark.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Lightrace and Lelege, Ruhier, the Éclair cable clamp, Girard, Oryap, Yellorex, Mazoyer and A.C.O., each held here as its own record, and others for Hungaria shoes and balls, Le Briochin soap, Hirondelle Vaseline and greases, A.D.M. valve guides, Claverie-Sport cycling shoes and Peugeot vélomoteur and motorcycle parts from Éts Gilbert Cuenin, and the magazine’s notice for commercial printing.]