The White 1896 Advertisement — Gibbs, Four Styles

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The White

You know us! We are manufacturing high-grade bicycles; we might say the highest grade. All the qualifying adjectives in Webster could be utilized and not make it more emphatic than we have done in the use of the two words, “HIGHEST GRADE.” Attach due importance to this claim, keeping in mind that we would not know where to commence to build inferior wheels, and the whole story is told.

Four Styles
Models “A” and “B,” for ladies and gents, list $100.00; Models “C” and “D,” for ladies and gents, list $75.00. SOLD ONLY UNDER OUR TRADE-MARK NAME AND STRONG DIRECT GUARANTEE. Models “A” and “B,” finished in dark-green, black, or clear white enamel, handsomely gold striped. Can you conceive of anything more handsome than the ladies’ Model “B,” in white enamel, with its gold ornamentation, and heavily nickel-plated trimmings; or Model “A,” gent’s wheel, in dark-green enamel, with handsome gold striping? Mark the Prediction! The Wheel of the Future is the “WHITE.” No argument about this whatever.

Our Catalogue is the handsomest ever issued. It is yours for the asking. Address
White Sewing Machine Co. (BICYCLE DEPARTMENT)
CLEVELAND, OHIO.
NEW YORK. BOSTON. SAN FRANCISCO.

[On the trade mark at the lower right:] WHITE — TRADE MARK — WHITE SEWING MACHINE CO. CLEVELAND, O.
[A pencil note at the lower left was not transcribed.]

[A woman in a white puff-sleeved dress and a straw hat rides a bicycle toward the viewer on a curving country road between trees, in a gray-toned picture set in an ornate scrolled border with green panels.]