Tendil 1954 Advertisement — The Tendil-Comet 98 cc and a Total Guarantee on Every Machine, Bicycle to Motorcycle

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LES CYCLES TENDIL

présentent

au Stand
n° 298
du
SALON
DU CYCLE

La gamme
complète
de leur
production

Le ” Tendil-Comet ” de 98 cm3

Toute machine : bicyclette, cyclomoteur, vélomoteur, motocyclette
signée TENDIL bénéficie d’une ” Garantie totale “.

Agents distributeurs demandés pour les localités encore
libres sur le territoire métropolitain et en Afrique du Nord.

CYCLES TENDIL
:-: 10 bis & 21, rue Ruffi :-:
Nîmes (Gard). Téléphone : 22-01.

[A full-width advertisement inside a ruled frame, printed in black on tinted paper. “LES CYCLES TENDIL” runs across the head in heavy sans-serif capitals, the word CYCLES underscored by a thick rule that curls up into the S, and TENDIL in a stylized thin lettering with a long overhanging bar on the T. Down the left side the words “présentent au Stand n° 298 du SALON DU CYCLE” are stacked in bold italic and sans-serif type, followed by a short double rule. In the center a large halftone photograph shows a lightweight motorcycle from the front left: a telescopic fork, a round headlamp, a rounded fuel tank, a deep pressed-steel frame lettered “TENDIL”, a rear fender over a spoked wheel and a long exhaust pipe, set against a plain ground. Along the right side “La gamme complète de leur production” is set in bold italic type over a short double rule. Beneath the photograph the caption “Le ” Tendil-Comet ” de 98 cm3″ is underscored by a double rule. Under it a line of heavy type announces the total guarantee, with “Garantie totale” in large brush script. A double rule divides the foot: at the left, in light italic type, a call for agents, and at the right the firm’s name lettered like the head with its street address and telephone number set in bold sans-serif. No artist signature is visible.]

[This advertisement shares page 56 of L’Officiel du cycle with advertisements for the Singer Mistral cyclomoteur and the Scamo Variomatic engine.]