Strong 1950 Advertisement — Utility Cycles: Carrier and Work Bicycles

— Page 1 —
VELOCISTES…
assurez-vous l’agence des

CYCLES
utilitaires ” STRONG ”

BI-PORTEURS pour livraisons, PORTEURS parisiens
et BICYCLETTES de travail

Notice et conditions
sur demande aux :

Éts Louis BLANCHET, Constructeurs – Rue de Paris, à GASNY (Eure)

[Design: a wide, shallow all-type advertisement in a plain ruled frame. “VELOCISTES…” opens at the upper left in large bold sans-serif capitals; “STRONG” is set in heavy condensed capitals between quotation marks at the upper right, beside “CYCLES utilitaires” stacked in small bold type. The product line mixes bold capitals with light lower case, and the line “et BICYCLETTES de travail” is flanked by short double rules. “Notice et conditions sur demande aux :” is in light italic, and the firm line closes in mixed sans-serif and condensed bold. No illustration, signature or agency mark.]

[This advertisement shares page 36 of L’Officiel du cycle with advertisements for Argaud, La Pitchoune II, C.L.E.M., Birdo, La Perle and Fiducia, each held here as its own record, and others for Merat seats for vélomoteurs and motorcycles and J. Bonnefoy cream separators.]