Soled 1954 Advertisement — The Soled combined quick-release hub: on wheel removal the freewheel, chain and derailleur stay fixed to the frame

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MOYEU à Blocage Rapide

Combiné SOLED

LE PLUS RAPIDE des BLOCAGES RAPIDE

Au démontage

LA ROUE LIBRE
LA CHAINE
LE DÉRAILLEUR

Restent fixés au Cadre
sans être DÉRÉGLÉS

Pub. E. JEANNET

[A full-page advertisement printed in black on cream stock, text and line drawing only. At the head, a large inverted black triangle carries MOYEU à Blocage Rapide in tall, narrow, slanting brush capitals and script reversed out in white. Across the triangle lies a black rounded bar holding Combiné in white brush script and SOLED in heavy slanting capitals. Beneath it, LE PLUS RAPIDE and des BLOCAGES RAPIDE are set in small typewriter-style capitals on either side of the triangle’s point. The center of the page is a line engraving drawn with fine hatching and no tone: a rear wheel hub seen from the side, with a large toothed sprocket on its axle, a small derailleur pulley with the chain looped round it, a second jockey wheel with the chain running out to the left, two frame stays meeting at a slotted dropout, and a flanged hub with a quick-release lever and long axle in the lower right. Below the drawing, Au démontage is written in black brush script, followed by a black speech-bubble panel at the lower left with LA ROUE LIBRE, LA CHAINE and LE DÉRAILLEUR in white condensed capitals. At the lower right Restent fixés au Cadre and sans être DÉRÉGLÉS are set in script with the last word in bold capitals, underlined by a rule. Along the right edge a vertical credit line reads Pub. E. JEANNET, an advertising agency mark. No artist signature is visible and no text from the reverse of the leaf shows through. The bottom edge of the crop ends under the slogan, so no maker address line appears in it.]