Selectic 1951 Advertisement — The Automatic Three-Speed Gear Change Worked by Back-Pedaling

— Page 1 —
Une nouveauté…
Le changement de vitesse
AUTOMATIQUE

Sans câble
Sans manette
3 vitesses

SELECTIC
BREVETÉ S.G.D.G. LICENCE LE BEGUEC

ABSOLUMENT INDÉRÉGLABLE

Commande d’enclanchement du dérailleur
par rétropédalage de
1/3 de tour.

•

Passage de la chaîne,
de l’un sur l’autre des
3 pignons,
automatique.

•

BAMAREC
12, rue Magellan,
PARIS (VIIIe)

[A ruled advertisement in black and white, taller than wide, with a thin black border. The headline “Une nouveauté…” is in bold italic type, followed by “Le changement de vitesse” in large light sans-serif and AUTOMATIQUE in heavy capitals. Three short lines of condensed type stand at the left. At the right the name SELECTIC is lettered in tall outline capitals inside a long diamond-shaped frame, with small curved lines of capitals along its lower edges. Below a line of spaced capitals, a boxed drawing set against a solid black shadow at its left and foot shows a gear-change mechanism in halftone line engraving: a crank arm and bracket clamped to a tube, a ribbed cylindrical body, a small toothed wheel, a coiled spring and a pedal fixing. Two paragraphs of descriptive type at the right are separated by round black bullets. The firm’s name and street address close the panel at the lower right. No telephone line is printed. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for A.T.G., held here as its own record, and one for the AC Coralox spark plug.]