Selberg 1952 Advertisement — The Nylon Saddle

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SELLE NYLON
“SELBERG”
Brevetée France et Étranger

pour Cycles et Vélomoteurs
en véritable “NYLON RHODIACETA”

Modèles cycles : Dame, Homme, Course
– Coloris : Acajou, gris, blanc, nègre –

La selle NYLON « SELBERG » ne subit ancune action due
à la chaleur ou aux intempéries. Elle reste toujours impecca-
ble et conserve indéfiniment toute sa souplesse.
Elle est indéformable, légère, d’une solidité à toute épreuve
et pratiquement inusable.

Usine : Éts “SITAM” Impasse Octavie
à VILLEURBANNE (Rhône)

AGENT GÉNÉRAL pour la FRANCE : Lucien THIVOLLE
— 25, Avenue Jean-Jaurès à LYON – Tél. PA. 27-60 —

AU SALON 1952 : Stand 312 des Éts SATTIN et MAILLET

[An upright advertisement in black inside a thin rule, text with one drawing. The head is set in very large letter-spaced bold sans-serif capitals, the trade name on the second line in bold sloping capitals between quotation marks, with the patent line in smaller bold below. Two further lines name the machines and the material, the material again in quotation marks and in capitals. At the middle a saddle is drawn large in line engraving, seen from the side and slightly above with its nose to the left: a smooth molded top whose high lights are left white and whose flanks are closely hatched, the rear skirt flaring out, the side rails and the clip under the nose shown in line, and an oval badge on the flank lettered in three lines with the trade name, the material and a guarantee word. Two centered lines in a light sans-serif list the models and the colors, the second closed by a dash at each end. Below them five lines of light sans-serif set the selling text, the last words in bold. The works line follows in bold sans-serif capitals and lower case, the works name in quotation marks and the address at the right set between short double rules. A rule divides off the agent’s line, in bold capitals and lower case, then the agent’s street address and telephone between dashes. The last line names the exhibition, the year, the stand and the firm holding it, in bold capitals and lower case. No signature or agency mark is present. The word “ancune” is set as printed in the selling text.]

[This advertisement shares page 166 of L’Officiel du cycle with advertisements for Le Verseau and Solida, each held here as its own record, and one for Treasury bonds.]