Ruche 1955 Advertisement — La Marque Lorraine: the New Bima Models and the Luxury Children’s Bicycles for 1956

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La Marque Lorraine

Ruche

PRÉSENTE
Sa nouvelle fabrication
1956

● 3 TYPES DE BIMA NOUVEAU MODÈLE
● SES BICYCLETTES Gd LUXE à INOXYDABILITÉ INTÉGRALE
GARANTIES 2 ANS CONTRE TOUTE OXYDATION
● UNE SÉRIE LUXE
● UNE SÉRIE POPULAIRE
● UNE SÉRIE GRAND LUXE DE BICYCLETTES
ENFANTS, HAUTEURS DE CADRES DE 28 A 50 c/m

SALON DU CYCLE . Pte de Versailles
PARIS * STAND 231

A. Quillard. Constructeur. Nancy

[A ruled advertisement in black and white on a single panel, text only with no drawing. At the head “La Marque Lorraine” is set in a decorative swash script with a soft shadow. Below it the name “Ruche” stands in very large cream script letters reversed out of a dark slanted rounded banner, with “PRÉSENTE” in spaced capitals at its lower right and “Sa nouvelle fabrication” in a brush script beneath, followed by “1956” in heavy numerals. Five bullet lines follow, each marked with a large black dot and set in condensed capitals of differing widths, some letter-spaced widely. Two heavy lines announce the Salon and the stand, the second in very large bold capitals, with a star between the city and the stand number. A solid dark band closes the panel and carries the maker’s name and town in reversed script. No signature or agency mark is visible.]

[This advertisement shares page 174 of L’Officiel du cycle with advertisements for Idéale, Idéale and Ad-Hoc, each held here as its own record, and one for Tron et Berthet.]