Rouzée 1954 Advertisement — The New Bicycle Oil Cans

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LES Ets ROUZÉE
VOUS PRÉSENTENT
leurs NOUVEAUX MODÈLES
déposés de BURETTE VÉLO
Bec fixe assujetti au corps
Orifice de remplissage indépendant
Bouchons en matière plastique
Inattaquable à l’huile,
au pétrole, à l’essence
et de BURETTE
MACHINE A COUDRE
Ets ROUZÉE

72 à 72 ter, rue de la Folie-Regnault, PARIS-11e. — ROQ. 08-07
DÉCOUPAGE — EMBOUTISSAGE
Burettes — Bouchons — Collerettes — Capsules pour bidons

[A ruled advertisement in black and white, wider than it is tall. The text is centered between two small line drawings with dark hatching: at the left a squat round oil can with a straight upright spout, seen from the side, and at the right a flat round oil can seen from above with its long spout bent upward. The firm’s name opens and closes the column in a heavy wide slab face, with the product lines in a mix of light sans serif, bold extended capitals and spaced condensed capitals. The Paris address and telephone run the full width beneath, with “DÉCOUPAGE” and “EMBOUTISSAGE” at the two ends of the next line and the product list in a bold slab face across the foot. No signature appears. Faint text from the reverse of the leaf shows through near the top.]

[This advertisement shares page 122 of L’Officiel du cycle with advertisements for Popula trailers and toys, A.T.G. luggage sandows and a P.F. parts cabinet.]