Raleigh (Undated) Leaflet — Built Entirely of Steel: The All=Steel Raleigh, Sheet Steel Frame Loops and the 750 Ton Leviathan Power Press

— Page 1 —
Specimens of Sheet Steel Frame Loops and Fork Crown as used on
THE
All=Steel RALEIGH CYCLE.
THE
Raleigh Cycle Co., Ltd., Nottingham.
AGENTS EVERYWHERE.
BUILT Entirely of STEEL
RALEIGH CYCLES
possess in addition to many notable characteristics which place them high above all rival makes, one unique advantage, viz., the means employed in the construction of their frames. The ordinary method embraces the use of old-fashioned, heavy and clumsy malleable iron castings (with, maybe, hidden flaws) for the crank bracket shell, head loops, and loops for other frame tubes, these being machined more or less accurately according to the quality of the bicycle. The Raleigh Company in order to adopt the
Infinitely superior, light and Reliable Sheet Steel Pressing
have installed a remarkable power press department, as shown in the accompanying illustration.

[Two panels on one sheet: at left, four photographs of sheet steel frame loops and a fork crown for the All=Steel Raleigh cycle, with the Raleigh Cycle Co., Ltd., Nottingham, credit; at right, a decorative-bordered title “BUILT Entirely of STEEL” and the start of a text on Raleigh sheet steel pressing. Faint ghost lettering from the reverse shows through.]

— Page 2 —
Here, a huge plant of massive and costly power presses of latest design is at work fashioning with marvellous accuracy
POWER PRESS DEPARTMENT IN THE RALEIGH WORKS.
“blanks” of the highest quality cold rolled steel into the necessary shape.————There is
A Leviathan POWER PRESS
specially made to our order here, which will give a squeeze
750 TONS
to the inch, and which at the time it was installed was the largest of its kind ever constructed.
SOME of the work is so intricate and so beautifully carried out that it seems almost impossible that it could have been made from a single sheet of steel. For example, the crank bracket, which is illustrated below. It seems difficult to believe that this was first of all a flat disc. The many and various operations through which it has to go are the result of thousands of costly and ingenious experiments, and the complete article is a triumphant demonstration of the
A LEVIATHAN POWER PRESS 750 TONS.
Immense Superiority of the Raleigh Method
over that ordinarily employed, and is absolutely unique in the cycle industry.
Visitors to the Stanley Show should not fail to examine the specimens of sheet-steel frame loops displayed on the Raleigh Stand. This process alone puts the Raleigh in a class by itself ;
It has no Imitator.
Every cyclist who wants the best should buy the all-steel “Raleigh.”

[Two panels on one sheet: at left, a long photograph of rows of power presses in a works, captioned “POWER PRESS DEPARTMENT IN THE RALEIGH WORKS.”; at right, a photograph of a “Leviathan” 750 ton power press with an operator, and a photograph of a pressed steel crank bracket shell. The text praises the Raleigh sheet steel method and invites visitors to the Stanley Show.]