Préférence October 1951 Advertisement — Préférence Freewheels Since 1897

— Page 1 —
Depuis 1897.
LES ROUES LIBRES
Préférence
Font honneur à l’Industrie Française

Ets CARROT, 4, Bd Thiers, St-ÉTIENNE

Préférence

— PALMARÈS —

1949 : Record du monde de l’heure derrière moto PAILLARD, 96 km. 480.
Record de l’heure vétérans derrière moto : VAN BEVER, cycle AUSTRAL à 60 km. 850 et plus de 750 victoires sur route.

Et

1950 : Championnat du monde cyclocross : 1er ROBIC ; 2e RONDEAUX.
Rome-Naples-Rome, clas. gén. : 1er ROBIC, cycles Alp. Thomann.
Championnat de France 1/2 fond : 1er SERES, cycles Alp. Thomann.
Grand Prix Wolber et plus de 910 victoires sur route.

[A full-height advertisement in a thin single-rule frame. The upper half is a large black panel in which the lettering is reversed out in white: “Depuis 1897.” in brush script, “LES ROUES LIBRES” in heavy capitals, the brand name “Préférence” in a large sweeping script with a long underline flourish, and the closing slogan. At the upper left of the panel, a single-speed freewheel drawn in white line with “Préférence” in script on its body; at the lower right, a multiple freewheel of five sprockets drawn in white stippled line, signed vertically at its right edge, reading upward, “Grand” with an initial before it that reads like “X.” or “A.” [?], about native (1447, 1050-1185). The firm’s name and Saint-Étienne address are set on a white strip notched into the panel’s lower left. Below the panel, the « Palmarès » of 1949 and 1950 is set in sans-serif type with the key results underlined. No agency mark.]

[This advertisement shares page 134 of L’Officiel du cycle with advertisements for OS and Stark, each held here as its own record, and one for AMAC carburetors for cyclomoteurs.]