Popula 1950 Advertisement — Trailers of Every Model for Every Use

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REMORQUES
POPULA

Tous Modèles
POUR
Tous usages

Ses
Qualités

LÉGÈRE
Poids à vide 17 Kgs.

ROBUSTE
Caisse métallique

SOUPLE
Roues indépendantes
à suspension réglable

SPACIEUSE
Caisse 85 x 55 – haut : 30

PRATIQUE
attache spéciale amovible,
poignée pour conduite à la main

Modèle
UTILITAIRE
TYPE C.O.M.
Charge utile :
110 Kgs.

Éts G. PROST 12-14 Rue du Docteur Dolard
VILLEURBANNE (Rhône)

[A full-page advertisement in a double-rule frame, entirely hand-lettered. “REMORQUES” runs across the top in heavy rounded display capitals; “POPULA” follows in large shaded capitals filled with fine hatching, each letter with a white highlight dot, between two thick horizontal bars. A large line drawing at the center right shows the utility trailer in three-quarter view: an open rectangular tubular-steel body with a slatted floor and diagonal side bracing, two spoked wheels on independent arms and a long curved tubular drawbar with a hand grip running forward to the upper left. “Tous Modèles pour Tous usages” is lettered in a heavy decorative serif at the upper right, and “Ses Qualités” in a large slanting script at the left heads a column of five bulleted qualities, each a sans-serif heading over one or two lines of smaller lettering. The model’s details stand at the lower right above a black dot. A black band across the foot carries the firm’s name and address reversed out in white. A tiny mark below the band at the lower right is too faint to read; no agency mark seen.]

[This advertisement shares page 43 of L’Officiel du cycle with advertisements for FAC and Henri Gauthier, each held here as its own record, and one for the Cicca Vélorêve auxiliary motor and Ténor horn.]