Pieyre 1953 Advertisement — Cowhide leather saddlebags for cycles, vélomoteurs, motorcycles and scooters, photographed

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SACOCHES CUIR

EN VACHETTE
POUR CYCLES,
VÉLOMOTEURS,
MOTOS,
SCOOTERS.

Établissements
PIEYRE
rue du Tunnel
CRÉPIEUX-LA-PAPE
(Ain).

Tél. : 13.

[A boxed advertisement in black and white, ruled along the foot and sides. Two halftone photographs of leather saddlebags fill most of the panel. The upper bag, at the right, is shown from a three-quarter view and is wider than tall, with a deep rounded flap, three leather loops standing up along the top edge, two long buckled straps with pointed, stitched ends, and a low outer pocket with its own buckled strap and stitched edge. The lower bag, at the left, is taller than wide and shown from the front, with the same flap, three loops on top, two buckled straps and a stitched outer pocket. At the upper left “SACOCHES CUIR” stands in heavy condensed sans-serif capitals, followed by four lines of spaced sans-serif capitals, the last line, “SCOOTERS.”, set inward to the right. At the lower right “Établissements” is in a light condensed face, “PIEYRE” in very large heavy spaced capitals, “rue du Tunnel” in spaced lowercase, “CRÉPIEUX-LA-PAPE” in condensed capitals, and “(Ain).” and “Tél. : 13.” in smaller type below. No signature or agency mark is visible.]

[This advertisement shares page 184 of L’Officiel du cycle with an advertisement for Reiduor, held here as its own record, and others for Reiduor, A. Chollet and S.O.S.P..]