Peugeot October 1954 Advertisement — The 1955 Program, with the Rustless Bicycles at Its Foot

— Page 1 —
PROGRAMME 1955

LES NOUVELLES “BIMA”
3 modèles équipés avec : Nouvelle transmission primaire brevetée, souple et silencieuse.
Embrayage et décompresseur synchronisés par commande au réservoir – Fourche télescopique et freins à tambour sur modèles luxe et grand luxe.

LES VÉLOMOTEURS 125 CM³
3 VITESSES
Fourche télesc. – Suspension AR
Type 55 TA – Simple échappement – Commande de vitesses au réservoir.
Type 57 TC – Double échappement – Sélecteur au pied.
Type 57 TCL – Sélecteur au pied – Protection totale par garde-boue à emboutis profonds.

LES 4 VITESSES
Fourche télesc. – Suspension AR
Protection totale par garde-boue à emboutis profonds.
Type 56 TL4 – Vélomot. 125 cm³
Type 176 AS – Motocyclette légère 175 cm³.
Type 176 TC4 – Motocyclette 175 cm³ grand luxe.
Type 176 GS – Motocyclette 175 cm³ grand sport.
Type 256 TC4 – Motocyclette 250 cm³ bicylindre.

LE SCOOTER BIPLACE 125 cm³
Type S 55 – Véritable petite auto à 2 roues et 2 places, livré compl. avec 2 selles et roue de secours.

LE TRIPORTEUR 125 cm³
Type 57 TM 1 – 3 vitesses – Freins à tambour sur les 3 roues – Roues AV indépendantes et directrices
Roues interchangeables –
Plate-forme à galeries.

Tous nos modèles sont livrés conformes au nouveau Code de la route.

Cycles
Peugeot
Beaulieu-Valentigney (Doubs)

HALL DU CYCLE Stand 101

Et toute la gamme des VÉLOS INOXYDABLES tourisme, randonneur, sport, course, ainsi que des vélos d’enfants et des porteurs.

[A full-page advertisement printed in red, green and black on a pale ground, with no ruled border. Down the left side runs a tall red vertical band; “PROGRAMME” is set in it in outlined, shaded roman capitals and “1955” in solid black slab capitals, both reading upward. A thick black diagonal stripe descends through the center of the sheet, and five halftone photographs hang from it, each in a slightly tilted green frame with a hand-brushed edge and set alternately to the right and left of the stripe. Each caption sits beneath or beside its photograph with a red triangular arrow pointing to it; headings are in bold slab-serif capitals and the body text in a light geometric sans serif, centered in short lines. The photographs show, from top to bottom, a lady’s-frame moped with a rear rack, a telescopic-fork motorcycle with a spring saddle and a number plate, a larger motorcycle with a number plate on the front fender, a two-seat scooter with an enclosed body and white-wall tires, and a three-wheeled delivery vehicle with a rear luggage platform with rails. The firm’s name stands at the lower left in a black oval: “Cycles” in small white script above “Peugeot” in large white script lettering, with the address “Beaulieu-Valentigney (Doubs)” in a green strip across the base of the oval. Beneath it “HALL DU CYCLE” and “Stand 101” appear in spaced capitals, and the closing line about the stainless bicycles is set at the foot of the right side beside a pair of slanted green strokes. A small boxed monogram appears at the lower left margin, below the red band. No artist signature is seen. Faint text from the reverse of the leaf shows through near the lower margin.]