Paul Maimbourg 1954 Advertisement — Leather Saddlebags for Cycles, Motorcycles and Scooters

— Page 1 —
P.M

PAUL MAIMBOURG
TANNEUR – FABRICANT
8, rue Émile-Zola, ISSOUDUN (Indre) — Tél. : 535
DÉPOT A PARIS : 50, rue des Marais, 50 (10e)
Tél. : Nord 90-30 ; Botzaris 19-24

P.M

Casquette ” MARLÈNE ”
Calotte liège, doublure amovible en fourrure agneau

Casques de protection en cuir et liège
faisant objet du procès-verbal d’essai no 116 283.
Casques métalliques intérieur cuir

P M

SACOCHES EN CUIR
PLEINE PEAU AVEC INTÉRIEUR
DURAL POUR CYCLES,
MOTOS ET SCOOTERS

ENVOI GRATUIT
DE NOTRE LUXUEUX CATALOGUE

[A full-page advertisement in red and black, set landscape and ruled at the sides and foot. “Paul Maimbourg” runs across the head in large red light sans-serif capitals, with “Tanneur-fabricant” in bold italic capitals and the Issoudun and Paris addresses in black sans-serif below. A shield drawn in line at each upper corner holds a turreted château gateway over the initials “P.M”. Halftone photographs, cut out from their backgrounds, show the goods: a cloth cycling cap with a short peak, a dark leather crash helmet with a light piping and a small “P.M” shield badge, a pair of fringed spotted-hide bags hung over the fuel tank of a motorcycle below its handlebar, and a spotted-hide pannier with a handle and buckle strap fixed beside a rear wheel. The product names are set in heavy red sans-serif, the details in black light sans-serif, each block framed by rules ending in stars, and the catalog offer in spaced italic capitals. No artist’s signature is visible.]

[This advertisement shares page 76 of L’Officiel du cycle with an advertisement for Benoit-Faure cyclomoteurs and vélomoteurs.]