Ouellette Cycles Folder (Undated) — A Passion and Precision for Beauty: Custom Frames from East Longmeadow, Massachusetts

A folder from Ouellette Cycles of East Longmeadow, Massachusetts, on its custom frames of Reynolds 531 tubing, with photographs of the brazed joints and finishes. Each scan shows two of the folder’s three panels on a side. No year is printed.

— Page 1 (front cover) —
Ouellette Cycles may be ordered through select pro shops or directly from the address below.

Ouellette Cycles
Post Office Box 775
East Longmeadow, Massachusetts 01028
(413) 525-1558

OUELLETTE CYCLES

[The outside of the Ouellette Cycles folder: a left panel with an ordering note, a photograph of a green bicycle and the firm’s address, and a right cover panel with the name Ouellette Cycles set vertically and across the top beside a red fleur-de-lis emblem above a close photograph of a head tube and brake. Hole punches run down both sides of the fold between the two panels.]

— Page 2 —
Black annodized and engraved TA chainwheel

Custom cut seat lug and semi-wrap seat stays

Spring loaded fender mount for easier wheel removal

Nylon lined cable guides under a relieved bottom bracket

[A rider on a green bicycle in a long-exposure photograph with light streaks, with a black and red photograph of a chainwheel and a red fleur-de-lis emblem below it, and three detail photographs on the right panel showing a seat lug, a fender mount and a bottom bracket. Hole punches run along the left edge, the fold and the right edge.]

— Page 3 —
A Passion and Precision for Beauty

At Ouellette* Cycles we build bicycles that are as pleasurable to look at as they are to ride. We maintain the highest quality standards in all aspects of our manufacturing.

Each custom built frame is designed from the ground up; whether you are a serious racer, tourist or casual rider, we can build a bicycle perfectly suited to you. We combine your measurements and subjective comments with our experience to create a bicycle that will compliment your riding style and increase your riding efficiency. We balance and refine our frame designs by selecting individual tubes from our stock of Reynolds 531 double butted and taper gauge cycle tubing. (Our tubing is specially ordered from TI Reynolds and is not the standard configuration found in boxed sets of Reynolds 531.)†

The tubing is cut and precisely machine mitered to insure maximum strength joints. Each lug is fitted by hand to each joint and the frame is placed in jigs designed and built at Ouellette Cycles. The joints are brazed with high strength nickel-silver alloy and allowed to cool slowly, protected from drafts by an asbestos blanket. Brazing flux is thoroughly washed from the joints and any excess brazing alloy is carefully filed away. The frame is treated with cleaning acids and rust preventives then finished with five coats of baked polyurethane enamel.

*pronounced: wəl-let’
†Columbus, Tange and other tubing brands are also available.

A Ouellette bicycle reflects your individuality. We can personalize your cycle with an endless variety of finishing touches. We can custom cut and alter lugs, bottom brackets and fork crowns. You can choose several plating finishes for all or part of your frame. You can choose from over 100 colors to combine in stripes, panels or fades. We can alter, refinish or engrave components. Each Ouellette Cycle is a unique, signed original; a beautiful, functional work of art.

[The headline “A Passion and Precision for Beauty” over two panels, the left with a text block on the maker’s frame building and the right with a red fleur-de-lis emblem, a photograph of a seat cluster and a text block on personalization. The photograph shows a signature in ink on the top tube; hole punches run down the fold and the right edge of the left panel.]