Métropole October 1954 Advertisement — Cyclomoteurs and Bicycles for Children and Adults at the SIEMM Stand

— Page 1 —
MÉTROPOLE

Expose
au STAND SIEMM N° 211

SES MODÈLES 1955
★
CYCLOMOTEURS
48 et 98 cm³
VAP ET MISTRAL
★
VÉLOS
ENFANT ET ADULTES
★
présentation et qualité
impeccables

SIEMM 89, RUE OBERKAMPF · PARIS · 11e
AGENTS DEMANDÉS

HALL du CYCLE : Stand 211.

[A ruled advertisement in black and white with no photographs or drawings of products. Across the head the name “METROPOLE” is set in heavy white capitals with a drop shadow, spread across a row of four dark overlapping discs. Two long black arrows with ladder-like shafts run down from the outer discs, one on each side, and point at the black banner at the foot. Between them the text is centered: “Expose au STAND SIEMM” is lettered in a bold slanted brush face, the word “SIEMM” in white on a black tilted bar, with a small round black badge at its right carrying “N° 211”. The model list below is set in letter-spaced capitals, with the capacity line and the words “ENFANT ET ADULTES” in lighter type, the three entries divided by small black stars; “présentation et qualité” is in a spaced italic and “impeccables” in bold italic over a thick brush underline. At the foot a black trapezoid banner carries the firm’s name and street address in white capitals with the town in smaller type, and beneath it the words “AGENTS DEMANDÉS” sit inside a rounded outline. A final centered line below the frame gives the hall and stand number. No signature or agency mark is visible. Faint ghosted blotches from the reverse of the leaf show through in the middle of the panel.]

[This advertisement shares page 90 of L’Officiel du cycle with advertisements for the Mosquito auxiliary engine and G.I.M.A. vélomoteurs and motorcycles.]