Medici Catalog of 1980 — “Go for It!!! the 1980 Medici”: Specifications, Paint, Sizes, Configuration and Prices

A six-page Medici catalog in red: a “1980 Bicycles” cover, a “Go for it!!!” photograph page, a text page, a specification sheet, a photograph page with the shield and a sheet of paint, sizes, configuration and prices.

— Page 1 (front cover) —
NEW
Superlight Black Pedals
Super Record Chainrings
Super Record Seat Post
All Standard on the 1980 MEDICI
MEDICI
1980 BICYCLES

[A red heraldic lion on a cream cover above the lettering “MEDICI 1980 BICYCLES”, with a diagonal banner at the top left announcing new standard parts. Faint reversed lettering from the other side of the sheet shows through at the top.]

— Page 2 —
Go for it!!!–the 1980 MEDICI

[A page of seven black and white photographs under the heading “Go for it!!!–the 1980 MEDICI”: frame builders brazing, drilling and mitering tubes, a lion water bottle on a frame, two men aligning a frame in a jig and a rider in a Medici jersey on a road bicycle. A faint gray “MEDICI” appears on the wall in the lowest photograph.]

— Page 3 —
MEDICI BICYCLES
In 1978, the MEDICI road racing bicycle made its appearance in the U.S.A. Manufactured in Los Angeles, the name MEDICI was selected as being illustrative of the dedicated craftsmanship of the Italian renaissance.
A product of experienced, professionally trained experts, MEDICI is designed and manufactured along classic Italian racing lines. A production bicycle, it is constructed in optimum angle and tube length for each of its 18 seat tube sizes between 46.5 and 65 cm.
Handcrafted in the most fully equipped factory of its kind in the world, and machine quality controlled, these bicycles employ all of the most sophisticated current technology in the field.
MEDICI bicycles are built of brass-brazed Columbus SL & SP steel tubing, depending on seat tube length. They feature:
Eyeletted seat stays with maximum lug contact
Smooth indent-free chain stays with special allowance. for complete freewheel selection
Brazed-on guides, stops and fixtures
Specialized bridge reinforcing
Investment cast lugs, fork crown and bottom bracket shell
Cross-grooved drop-outs
No short-cuts are taken during filing, sand blasting, pickling (acid bath) and paint priming. Colors are lustrous, oven-cured and rendered safe and beautiful by special prismatic decals and clear coat top lacquer.
Frames are available in the seven 1980 colors or in “completed” ready-to-ride form, as shown in the specifications.
Fitments for down tube derailleur shift levers are provided as a matter of course but stops for handlebar shift cables are available upon specific order at no additional cost.
All sizes of MEDICI, in each of the 7 colors, are in STOCK on both the East and West Coast of the U.S.A. Delivery is immediate!
Ride & race safely on steel!

[A studio photograph of a Medici road bicycle with a lion water bottle, below the heading “MEDICI BICYCLES” and a text description of the frame and its construction. A small orange stain sits at the left of the page beside the front wheel.]

— Page 4 —
Specifications
MEDICI
STEELWORK
Slotted steering column and bottom bracket are Italian threaded. All bridges and supports are separately reinforced and stiffened.
Frame & Fork | Columbus double butted SP & SL (according to size)
Seat & Chain Stays | Spaced to accept conventional 5-speed freewheel. 6-speed design available on special order at no additional cost.
Lugs | Rexart investment cast
Bottom Bracket Hanger | Cinelli
Fork Crown | Haden
Dropouts | Rexart slotted, investment cast
COMPONENTS
All Italian threading except as noted. Campagnolo Super Record equipment other than those items mentioned as standard is available at additional cost.
Headset | Campagnolo Nuovo Record
Brakes | Campagnolo Nuovo Record
Bottom Bracket | Campagnolo Nuovo Record
Cranks | Campagnolo Nuovo Record 170 mm to 59cm 175mm over 59cm
Chainrings | Campagnolo SUPER RECORD 42/52T to 59cm 42/53T over 59cm
Derailleurs | Campagnolo Nuovo Record (front & rear)
Pedals | Campagnolo Superlight BLACK Pedals
Hubs | Campagnolo Nuovo Record 36 hole, low flange, BSA thread
Seat Post | Campagnolo SUPER RECORD 180mm long-27.2mm diameter
Seat Post Bolt | Hague Stainless Steel
Rims | Super Champion or Nisi
Spokes | DT, 14 straight gauge
Tires | Clement Silk
Freewheel | Regina Oro, BSA thread, splined body
Chain | Regina Oro
Toe Clips | Christophe spring steel—short, normal or long—according to frame size
Toe Straps | Binda, with buttons
Water Bottle | AL•E plastic with MEDICI logo
Water Bottle Cage | Alloy or steel—to choice
Pump | Silca frame—fit, color matched to bicycle frame with Campagnolo “blue foot” steel head
Saddle | Avocet or Unicanitor #4
Stem | Cinelli 1/A or Triple T length according to frame size
Handlebar | Cinelli #64 or Triple T Grand Prix taped with chrome plugs
BRAZE-ON FEATURES
A. Top Tube brake cable tunnels (3)
B. Campagnolo Bottom Bracket derailleur cable guides (2)
C. Campagnolo right rear chain stay cable stop (1)
D. Down tube water bottle cage fittings (2)
E. Down tube derailleur guides (2)
1. Shift lever bosses, or
2. Fingertip control cable stops

[A text specification sheet headed “Specifications MEDICI” with a red lion, listing steelwork, components and braze-on features as printed, each item with a dotted leader to its description (shown here with ” | “).]

— Page 5 —
ROAD & TR[hidden]ACERS
MEDICI
Bicycles
TOURING
TANDEM
ALL SIZES IN STOCK—IMMEDIATE DELIVERY

[Four black and white photographs of workers in a frame shop filing, mitering and aligning tubes, a lion water bottle on a frame with a chainset and pedal, a rack of hanging frames carrying a Medici shield and a worker at a frame fixture. The caption “ALL SIZES IN STOCK—IMMEDIATE DELIVERY” runs under the photographs.]

— Page 6 —
PAINT & FINISHING
A.) Standard 1980 colors available are:
1.) Deep Metallic Blue
2.) Sun Gold
3.) Star Silver
4.) Candy Apple Red
5.) Dense Gloss Black
6.) Brilliant Sea Green
7.) California Burgundy
B.) Front dropouts are chromed faced
C.) Fork crown is chromed
D.) A fully chromed fork is optionally available
E.) Lugs and some details are picked out in yellow
F.) Decals are head and seat tube, world bands, and down tube identification
G.) Paint procedure: Acrylic primer, two coats of color, decals, clear overcoats. Each application is separately oven cured.
H.) We shall copy, so far as we are technically able, any paint chip submitted as a custom option at additional cost.
SIZES
Frames are manufactured in seat tube length of from 49cm to 65cm (19¼” to 25½”) in increments of one cm (0.4″). In addition, a limited number of 46.5cm (18″) frames are available at extra cost.
CONFIGURATION
A.) Angle between top tube and seat tube: 73 to 75 according to frame size
B.) Angle between top tube and head tube: 73 to 75 according to frame size
C.) Bottom Bracket height from ground: 267mm
D.) Fork blade rake: 48mm
E.) Wheelbase: 38½” to 40¼” according to frame size
F.) Chainstay: 16¼ inches
G.) Top Tube: 52cm to 60cm according to frame size. From 46.5 to 55cm top tube is slightly longer than seat tube. From 56cm to 65cm top tube is slightly shorter than seat tube.
H.) Seat Tube: 46.5cm to 65cm
Callouts: B G A H E F D C
PRICES
MEDICI Bicycle equipped as detailed above | $1,200.00
Fully chromed fork | add | 40.00
Special paint | add | 40.00
Special 46.5 seat tube | add | 50.00
MEDICI frame & fork with color matching pump | 460.00
Campagnolo Headset installed | add | 40.00
Campagnolo Bottom Bracket installed | add | 40.00
Special paint | add | 40.00
Special 46.5 seat tube | add | 50.00
In the East:
Rexart Cyclery
1183 West Side Avenue
Jersey City, N.J. 07306
(201) 792-6350 Telex 12-7737
In the West:
Medici Bicycle Company
3238 Union Pacific Ave.
Los Angeles, Calif. 90023
(213) 262-3212 Telex 69-1645

[A page of paint, sizes and configuration notes with a white frame drawing on a red panel lettered A to H, then a price list and the East and West Coast addresses beside a red “M”. Show-through from the other side of the sheet is faint across the upper page.]