Medici Catalog of 1979 — “Enjoy a 1979 Medici”: Frame Building, Specifications, Paint, Sizes, Configuration and Prices

A six-page Medici catalog in red: a “Medici 1979 Bicycles” cover, photographs of frame building and parts, a text page, a specification sheet and a sheet of paint, sizes, configuration and prices.

— Page 1 (front cover) —
MEDICI
1979 BICYCLES

[The cover of the 1979 Medici Bicycles catalog: a large red rampant lion outlined in black above the MEDICI name, with “1979 BICYCLES” beneath it on a white page.]

— Page 2 —

[A page of eight black and white photographs of frame building and Medici parts: two men in Medici shirts working on frames, a brake adjustment, a crankset and chainrings, a Medici water bottle in a cage, a rack of finished frames, a lathe operation and a rear derailleur. The page carries no printed text and no later marks.]

— Page 3 —

[A large black and white photograph of a frame shop with four men working at benches, one in a Medici shirt filing a frame held in a vise in the foreground. The edge of a bicycle wheel shows at the lower right margin, and the page carries no printed text.]

— Page 4 —
MEDICI BICYCLES

In 1978, the MEDICI bicycle made its appearance in the U.S.A. Manufactured in Los Angeles, the name MEDICI was selected as being illustrative of the dedicated craftsmanship of the Italian renaissance.

A product of experts, associated for years with the MASI bicycle organization, MEDICI is designed and produced.along classic Italian racing lines. A production bicycle, it is constructed in optimum angle and tube length for each of its 17 seat tube sizes between 49 and 65 cm.

Handcrafted and machine quality controlled, these bicycles employ all the most sophisticated current technology in the field.

MEDICI bicycles are built of brass-brazed Columbus SL & SP steel tubing, depending on seat tube length. They feature:

Eyeletted seat stays with maximum lug contact
Smooth indent-free chain stays wth special allowance for complete freewheel selection
Brazed-on guides, stops and fixtures
Specialized bridge reinforcing
Investment cast lugs, fork crown and bottom bracket shell
Cross-grooved drop-outs

No short-cuts are taken during filing, sand blasting, pickling (acid bath) and paint priming. Colors are lustrous, oven-cured and rendered safe and beautiful by special prismatic decals and clear coat top lacquer.

Frames are available in the six 1979 colors or in “completed” ready-to-ride form, as shown in the specifications.

All 17 sizes of MEDICI, in each of the 6 colors, are IN STOCK on both the East and West Coast of the U.S.A. Delivery is immediate!

Ride and race safely on steel.

Enjoy a 1979 MEDICI!

[The text page headed “MEDICI BICYCLES” with a studio photograph of a complete black road bicycle with a water bottle and white handlebar tape at the lower part, and the red line “Enjoy a 1979 MEDICI!” at the bottom. The text runs around the saddle and brake cable at the right, and the page carries no printed folio and no later marks.]

— Page 5 —
Specifications
MEDICI

STEELWORK
Slotted steering column and bottom bracket are Italian threaded. All bridges and supports are separately reinforced and stiffened.
Frame & Fork | Columbus double butted SP & SL (according to size)
Lugs | Rexart investment cast
Bottom Bracket Hanger | George Fischer or Cinelli
Fork Crown | Haden or George Fischer
Dropouts | Rexart slotted, investment cast

COMPONENTS
All Italian threading
Headset | Campagnolo Nuovo Record
Brakes | Campagnolo Nuovo Record
Bottom Bracket | Campagnolo Nuovo Record
Cranks | Campagnolo Nuovo Record 170mm to 59cm 175mm over 59cm
Chainwheels | Campagnolo Nuovo Record 42/52T to 59cm 42/53T over 59cm
Derailleurs | Campagnolo Nuovo Record (front & rear)
Pedals | Campagnolo Nuovo Record
Hubs | Campagnolo Nuovo Record 36 hole, low flange
Seat Post | Campagnolo Nuovo Record 180mm long—27.2mm diameter
Seat Bolt | Hague Stainless Steel
Rims | Martano
Spokes | Berg-Union double butted 15-16-15 gauge stainless steel
Tires | Clement Silk
Freewheel | Regina Oro 5 speed
Chain | Regina Oro
Toe Clips | Christophe spring steel— short, normal or long— according to frame size
Toe Straps | Binda, with permanent riveted closure, or with buttons
Water Bottle | AL•E plastic with MEDICI logo
Water Bottle Cage | O.M.A.S. alloy
Pump | Silca frame–fit, color matched to bicycle frame with Campagnolo “blue foot” steel head
Saddle | Avocet Racing III–smooth
Stem | Cinelli 1/A or Triple T length according to frame size
Handlebar | Cinelli #64 or Triple T Grand Prix taped with chrome plugs

BRAZE-ON FEATURES
A. Top Tube brake cable tunnels (3)
B. Campagnolo Bottom Bracket derailleur cable guides (2)
C. Campagnolo right rear chain stay cable stop (1)
D. Down tube water bottle cage fittings (2)
E. Down tube derailleur guides (2)
1. Shift lever bosses, or
2. Fingertip control cable stops

[The Medici specification sheet headed “Specifications MEDICI” with a red rampant lion, listing steelwork, components and braze-on features as a list of items with dotted leaders and their descriptions. The page carries no printed folio and no later marks.]

— Page 6 —
Specifications
MEDICI

PAINT AND FINISHING
A. Colors available are:
1. Deep Metallic Blue
2. Sun Gold
3. Regal Metallic Purple
4. Fire Engine Red
5. Dense Gloss Black
6. California Burgundy
B. Front dropouts are chromed faced
C. Fork crown is chromed
D. A fully chromed fork is optionally available
E. Lugs and some details are picked out in yellow
F. Decals are head and seat tube logo, star bands, and down tube identification.
G. Paint procedure: Acrylic primer, two coats of color, decals, clear overcoats. Each application is separately oven cured.

SIZES
Frames are manufactured in seat tube lengths of from 49cm to 65cm (19¼” to 25½ “) in increments of one cm (0.4″)

CONFIGURATION
A. Angle between top tube and seat tube: 73° to 75° according to frame size
B. Angle between top tube and head tube: 73° to 75° according to frame size
C. Bottom Bracket height from ground: 10¼ inches
D. Fork blade rake: 2 inches
E. Wheelbase: 38½” to 40¼” according to frame size
F. Chainstay: 16¼ inches
G. Top Tube: 52½cm to 60cm according to frame size
H. Seat Tube: 49cm to 65cm
Callouts: B G A H E F D C

PRICES
MEDICI Bicycle equipped as detailed above | $950.00
With fully chromed fork | add 10.00
With Campagnolo chainholder | add 25.00
MEDICI frame and fork with color matching pump | 400.00
Campagnolo Headset installed | add 20.00
Campagnolo Bottom Bracket installed | add 35.00
f.o.b. Los Angeles

In the East:
Rexart Cyclery
1183 West Side Avenue
Jersey City, N.J. 07306
(201) 792-6350 Telex 12-7737
In the West:
Medici Bicycle Company
3238 Union Pacific Ave.
Los Angeles, Calif. 90023
(213) 724-9113 Telex 69-1645

[The Medici specification sheet for paint and finishing, sizes, configuration and prices, with a white line drawing of a frame marked with the letters A to H on a red block and a red M logo beside the East and West addresses. The page carries no printed folio and no later marks.]