Maxi-Car 1954 Advertisement — Maxi and Maxi-Car hubs for bicycles, tandems, cyclomoteurs and vélomoteurs, with or without drum brake, in type only

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MOYEUX

POUR VÉLOS, TANDEMS

CYCLOMOTEURS et VÉLOMOTEURS
MOYEUX AVEC OU SANS FREIN-TAMBOUR

MAXI
et
MAXI-CAR

Établissements E. DEPALLE
S. A. R. L. Capital 12.000.000

43, Rue Francis-Baulier, 43
SAINT-ETIENNE Tél. E² 22-70

[A ruled advertisement set in type only, inside a thin black frame, with no drawing. The word “MOYEUX” stands at the head in large light roman capitals, with a line of smaller spaced capitals below it, a short rule with a round dot at its center, and two lines of capitals naming the motorized models and the drum brake. The brand names “MAXI” and “MAXI-CAR” follow in very large roman capitals, joined by a small “et”. The firm’s name is set in roman type with “E. DEPALLE” in bold, a line of spaced bold italic gives the company form and capital, and the street address and the town with the telephone number close the panel in plain roman capitals. The advertisement carries no artist signature.]

[This advertisement shares page 84 of L’Officiel du cycle with advertisements for Eberlein and Fourets, each held here as its own record, and one for F. Barbe.]