Maxi-Car 1953 Advertisement — Maxi and Maxi-Car hubs, with or without drum brake, for bicycles, tandems and cyclomoteurs

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MOYEUX

POUR VÉLOS, TANDEMS, CYCLOMOTEURS

MOYEUX AVEC OU SANS FREIN-TAMBOUR

MAXI
et
MAXI-CAR

Établissements E. DEPALLE
S. A. R. L. Capital 12.000.000
43, Rue Francis-Baulier, 43
SAINT-ÉTIENNE Tél. E² 22-70

[A ruled advertisement in black and white, text only, framed by a thin rule. “MOYEUX” in very large roman capitals stands across the head, with a line of lighter sans-serif capitals beneath it and a short rule with a central black dot below that. A second sans-serif line follows. The center is filled by “MAXI”, “et” in lowercase and “MAXI-CAR”, set in very large light sans-serif capitals and lowercase, one above the other and centered. At the foot the firm name “Établissements E. DEPALLE” is set in sans-serif with the surname in bold, then a line of bold italic roman type, then the address in sans-serif with the street number repeated at each end of the line, and the city and telephone number on the last line. There is no drawing, no signature and no agency mark. The left frame rule runs at the very edge of the image and the text of the second and third lines starts close to it.]

[This advertisement shares page 154 of L’Officiel du cycle with advertisements for Dunois and Solida, each held here as its own record, and one for Terry.]