Maxi-Car May 1953 Advertisement — Hubs for bicycles, tandems and cyclomoteurs with or without drum brake, Maxi and Maxi-Car, in type only

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MOYEUX

POUR
VELOS-TANDEMS
CYCLOMOTEURS

•

MOYEUX
avec ou sans
FREIN-TAMBOUR

MAXI

et

MAXI-CAR

Établissements
E. DEPALLE
S.A.R.L.
CAPITAL 12.000.000
43, Rue
Francis – Baulier
St-ÉTIENNE

[A tall narrow text-only advertisement in black and white, closed by a thin ruled frame along the top, right and bottom, with a strip of the facing column cut off at the right edge. Everything is centered. “MOYEUX” stands at the head in very large heavy condensed capitals with slab serifs, and below it come “POUR” in small sans-serif capitals and two lines of tall condensed capitals. A single black dot separates this block from a second block, in which “MOYEUX” is repeated in medium bold capitals above a line of small lowercase and “FREIN-TAMBOUR” in condensed capitals. The brand names “MAXI” and “MAXI-CAR” are set in heavy slab-serif capitals, “MAXI” widely spaced and “MAXI-CAR” in a tighter condensed face, with a small bold “et” between them. A short rule separates them from the firm’s name, which is set in bold roman capitals beneath a line of lowercase, followed by the company form, capital, street address and town in mixed roman and sans-serif faces. There is no drawing, artist signature or agency mark, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for EMD and CLEM, each held here as its own record, and others for Dupont, Fougerat, Léon Saunière, Lipton, Keim and R. Desreumaux.]