Maxi-Car May 1952 Advertisement — Hubs for bicycles, tandems and cyclomoteurs with or without drum brake, Maxi and Maxi-Car, in type only

— Page 1 —
MOYEUX

POUR

VELOS-TANDEMS
CYCLOMOTEURS

•

MOYEUX
avec ou sans
FREIN-TAMBOUR

MAXI
et
MAXI-CAR

Établissements
E. DEPALLE
S.A.R.L.
CAPITAL 12.000.000
43, Rue
Francis – Baulier
St-ÉTIENNE

[A ruled advertisement, text only, in a single-line black border. The type is centered in a narrow column and set in black on a light ground with a slight soft shadow. “MOYEUX” stands at the head in large heavy roman capitals with slab serifs. Below it “POUR” appears in small capitals, then “VELOS-TANDEMS” and “CYCLOMOTEURS” in tall narrow condensed capitals, followed by a single round bullet. A second “MOYEUX” in medium heavy capitals precedes “avec ou sans” in small lowercase and “FREIN-TAMBOUR” in condensed capitals. The marque names “MAXI” and “MAXI-CAR” are set very large in heavy slab-serif capitals, linked by a small bold “et”, with a short double rule beneath. The firm name and address close the panel: “Établissements” in spaced lowercase, “E. DEPALLE” in bold capitals, a small line reading S.A.R.L. and the capital in thin roman capitals, then the street and town in spaced sans-serif letters. There are no drawings and no signature.]

[This advertisement shares page 60 of L’Officiel du cycle with advertisements for CLEM, J. Baron, Choillot and Larpenteur, each held here as its own record, and others for Manufacture d’Armes & Cycles de Chatellerault, Paris-Moto, Lipton and Chromage Bessieres.]