Maxi-Car June 1951 Advertisement — Hubs for bicycles, tandems and cyclomoteurs, with or without drum brake, Maxi and Maxi-Car, in type only

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MOYEUX

POUR

VELOS-TANDEMS
CYCLOMOTEURS

•

MOYEUX
avec ou sans
FREIN-TAMBOUR

MAXI
et
MAXI-CAR

Établissements
E. DEPALLE
S.A.R.L.
CAPITAL 7.000.000
43, Rue
Francis – Baulier
St-ÉTIENNE

[A tall narrow ruled advertisement in black and white, text only with no drawing. “MOYEUX” stands across the head in very large, heavy, shaded roman capitals, with “POUR” beneath in small light capitals. “VELOS-TANDEMS” and “CYCLOMOTEURS” follow in condensed bold capitals, then a solid round bullet. A second “MOYEUX” in medium bold capitals is followed by “avec ou sans” in small lowercase letters and “FREIN-TAMBOUR” in condensed capitals. The brand names “MAXI” and “MAXI-CAR” are set in huge heavy shaded roman capitals, joined by a small bold “et”, with a short horizontal rule beneath. The maker’s name sits at the foot: “Établissements” in light letters, “E. DEPALLE” in bold roman capitals, then the company status, capital and street address in small roman type, with “St-ÉTIENNE” in widely spaced capitals. The panel is enclosed by a thin rule. There is no signature or agency mark.]

[This advertisement shares page 32 of L’Officiel du cycle with advertisements for Perry, Cyclometer, Mazoyer, Delangle, Verrerie Stéphanoise, Oryap, Répar-Witt, Berger, Chaplait, Ruhier and Indéca, each held here as its own record, and others for Marcel Guillen and Sanor.]