Magnéto France 1953 Advertisement — Complete Electrical Equipment, from the Cycle to the Motorcycle

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Magnéto France

Société Anonyme au Capital de 54.000.000 de francs

ÉQUIPEMENTS ÉLECTRIQUES

COMPLETS POUR

CYCLES, CYCLOMOTEURS, VÉLOMOTEURS
SCOOTERS, MOTOS

SIÈGE SOCIAL
USINES ET BUREAUX
LYON, 93, Route d’Heyrieux

DÉPOT A PARIS
42, rue Brunel (17e)
ÉTO : 45-00

[A boxed advertisement in black and white, enclosed in a double rule. Across the head the firm’s name, Magnéto France, is written in heavy brush script, with a jagged lightning-bolt stroke ending in an arrowhead running beneath it from right to left. A line of light type beneath gives the company’s legal form and capital, above a short rule. At the left a large line engraving with fine hatching shows a flywheel magneto: a thick drum-shaped cover with the firm’s script name on a central disc stands tilted in the foreground, and beside it at the right the matching base plate is drawn open, with coils, laminated pole pieces, a contact breaker and screws exposed. At the right and below, the equipment line, the list of vehicle types and the two addresses are set in centered capitals, with the vehicle types and the Lyon address in bold italic roman. No artist signature is visible.]

[This advertisement shares page 58 of L’Officiel du cycle with an advertisement for the Le Marquet engine.]