Luxor 1951 Advertisement — Luxor twin hammered-finish headlamps for cyclotourists from Traizet et Cie of Angoulême, drawn bolted to a mudguard

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TRAIZET & Cie
Constructeurs
17, Rue de Saintes
ANGOULÊME

“LUXOR”

Projecteurs jumelés martelés
pour cyclotouristes

[A ruled advertisement panel in black and white, taller than wide, inside a thin black frame. All the type is centered. At the top the firm’s name “TRAIZET & Cie” is set in light roman capitals with a small raised “ie”, followed by three shorter lines of address in a lighter humanist face, one in italic. A small round bullet separates the address from the brand name “LUXOR”, which stands in quotation marks in large roman capitals. Below it a line drawing with fine hatching shows a pair of bullet-shaped lamps side by side on one short tube, bolted by a flat disc to a section of mudguard. The lamp bodies and the mudguard are covered with a pattern of hexagonal hammered facets, and each lamp has a banded glass front. Small lettering on the lamp glasses is too small to read. An italic two-line caption sits beneath the drawing. The firm’s name and the Angoulême address sit at the top of the panel. No artist signature is visible.]

[This advertisement shares page 24 of L’Officiel du cycle with an advertisement for L’Emboutissage Industriel, held here as its own record, and others for Motocyclettes New-Map, Claverie-Sport, Lamboley, Grain and La Nautique Sportive.]