Les Stands-présentoirs de lampes Norma — L’Officiel du cycle, 16 February 1957

A product note in L’Officiel du cycle, 16 February 1957, page 13, “Les « stands-présentoirs » de lampes « Norma »”: two display stands of Norma bulbs for cycle and motorcycle dealers, one for bicycles and cyclomoteurs and one for vélomoteurs, scooters and motorcycles, with drawings and the full list of bulbs, transcribed as printed; the text is summarized in Ebykr’s words.

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LES « STANDS-PRÉSENTOIRS » DE LAMPES « NORMA »

3 boîtes (75 lampes) 6 V 0,35 A jaune, culot E.10 (Réf. 3711) ;
2 boîtes (50 lampes) 6 V 1 A jaune, culot E. 10 (Réf. 3713) ;
1 boîte (25 lampes) 6 V 0,42 A jaune, culot E. 10 (Réf. 3716) ;
3 boîtes (75 lampes) 6 V 0,1 A incol., culot E. 10 (Réf. 3803) ;
3 boîtes (75 lampes) 12 V 0,5 A incol., culot E. 10 (Réf. 3806) ;
1 boîte (25 lampes) 12 V 0,04 A incol., culot E 10 (Réf. 3805) ;
1 boîte (25 lampes) 3,5 V 0,2 A sphérique, culot E. 10 (Réf. 3905) ;
1 boîte (25 lampes) 3,5 V 0,2 A plate 1/2 opale, culot E. 10 (Réf. 3906).

5 lampes codes 6 V 36/36 W, culot BA21 D (Réf. 1102) ;
5 lampes codes 12 V 36/36 W, culot BA21 D (Réf. 1106) ;
5 lampes codes 6 V 25/25 W, culot BA21 D (Réf. 2108) ;
5 lampes codes 12 V 25/25 W, culot BA21 D (Réf. 2124) ;

[Ebykr summary; the article’s text is not reproduced. The note reports that the Société « Lampe NORMA » has designed display stands (stands présentoirs) for the shops of the Vélocistes-Motocistes, sized to sit in shop windows and on counters. The first model holds boxes of bulbs for bicycles (vélos) and cyclomoteurs: in all 15 boxes, or 375 assorted bulbs, listed above in two parts on either side of its drawing. The second model holds bulbs for vélomoteurs, scooters and motocyclettes, 170 assorted bulbs in all; its list begins at the foot of this column with the dipped-beam headlamp bulbs (lampes codes) and continues at the top of the next column.]

[Two line drawings in ruled frames. The first, between the two parts of the first list, shows the bicycle stand: an upright sheet-metal back with two hanging holes, lettered LAMPE NORMA, and a front of three columns by five rows of bulb boxes, each box with a wire carrying handle; the end boxes are lettered LAMPE NORMA (partly hidden) and the slanted base strip is lettered Cyclo, LAMPE NORMA and Velo. The second, above the second list, shows the larger motorcycle stand: a back panel lettered LAMPE NORMA over four stepped shelves of small cartons lettered NORMA, with a box lettered LAMPE NORMA at the lower left end and a base strip lettered Moto, LAMPE NORMA and Scooter. No signature or monogram appears on either drawing.]

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3 lampes codes 6 V 18/18 W, culot BA21 D (Réf. 2106) ;
3 lampes codes 12 V 18/18 W, culot BA21 D (Réf. 2123) ;
2 lampes codes 6 V 1 A, culot BA21 D (Réf. 2104) ;
2 lampes codes 9,5 V 25/25 W, culot BA21 D (Réf. 2120) ;
20 lampes graisseurs 6 V 4 W, culot BA15 S (Réf. 1402) ;
10 lampes graisseurs 12 V 4 W, culot BA15 S (Réf. 1406) ;
10 lampes graisseurs 24 V 5 W, culot BA15 S (Réf. 1410) ;
10 lampes navettes 6 V 15 W 42 × 13 mm (Réf. 1623) ;
10 lampes navettes 9 V 1,5 A 42 × 13 mm (Réf. 1610) ;
20 lampes navettes 6 V 4 W 42 × 10 mm (Réf. 1605) ;
10 lampes navettes 12 V 4 W 42 × 10 mm (Réf. 1614) ;
20 lampes navettes 6 V 4 W 38 × 10 mm (Réf. 1604) ;
20 lampes navettes 12 V 4 W 38 × 10 mm (Réf. 1613) ;
10 lampes navettes 24 V 5 W 42 × 10 mm (Réf. 1619).

C 324 Pour recevoir une documentation sur cette production, remplir le bon page 15.

[Ebykr summary; the article’s text is not reproduced. The list of the second stand continues (continued from the foot of the previous column) with further lampes codes, the small bulbs of the graisseurs type and the festoon bulbs (lampes navettes). The note closes by saying that both stands are made of finely enameled sheet steel and are delivered complete, each in its own cardboard packing, and that the first stand includes a holder for a test battery (support de pile d’essai). The framed coupon line refers readers to the reply form on page 15.]