Les cycles Stella — L’Officiel du cycle, 2 October 1954, from « Deux-Roues » 1955, Louison Bobet Leaves the Team

From L’Officiel du cycle, du motocycle et du camping, 2 October 1954, the paper’s special number before the 1954 Paris Salon du Cycle et du Motocycle, page 152: the survey “Deux-Roues 1955” on the Stella cycles of Nantes: Louison Bobet leaving the racing team, the firm’s new sales policy and the models promised for the Salon report. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
★ Les cycles STELLA

[Ebykr summary; the article’s text is not reproduced. The author reports that this year the champion Louison Bobet will no longer be part of the sports team of the great Nantes firm of Cycles STELLA, on whose equipment he won such great successes. The decision was dictated solely by a new orientation in the firm’s sales policy, which, the author is told, will include an innovation that should certainly satisfy all the followers of STELLA cycles, sporting riders and tourists as well as the professional cycle dealers and motorcycle dealers who specialize in the bicycle and the cyclomoteur.]

[Ebykr summary; the article’s text is not reproduced. Many new models, notably in motorized machines of 49 to 98 cm3, will be shown at the Salon, and the author promises to report on them in the Salon account.]

[A short text-only item, cut from a magazine page. The heading “Les cycles STELLA” runs across the head in large bold sans-serif type, preceded by a small solid black star, with the name STELLA in capitals. Under it two paragraphs are set in a widely spaced roman in one justified column, each with a short indent, and the name STELLA appears again in capitals in the text. There is no drawing, photograph, signature, address or agency mark.]