Le tendeur double de la Société Lyonnaise de Tresses et Lacets — L’Officiel du cycle, 19 September 1953, a Double Sandow Strap on the Wheel Axle

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 87: le tendeur double: a pair of Sandow cords fitted on the rear wheel axle to hold luggage on a bicycle luggage rack, with a drawing. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Le tendeur double de la SOCIÉTÉ LYONNAISE
de TRESSES et LACETS

[Ebykr summary; the article’s text is not reproduced. The notice says users of the luggage strap have often complained that it is easily unhooked and stolen when they must leave their bicycle parked. To remedy this loss, which is far too frequent, a maker of luggage straps has created the double strap (“tendeur double”), which by its mode of attachment stays on the wheel axle and makes unhooking very awkward, thus avoiding losses, thefts and accidents. The double strap consists of two parallel Sandow cords joined at their ends by a crimped lug that fixes onto the wheel axle, where it is bolted by the wheel nut. The length of each Sandow gives it great extensibility under almost constant tension, which lets it hold luggage of very small or large volume firmly. The price of the double strap, little different from that of two ordinary Sandow cords, will help to assure its success. It is a product of the Société Lyonnaise de Tresses et Lacets.]

[A firm notice from a trade magazine column with one framed drawing. The heading, set in two lines at the upper right in a bold roman typeface with the firm name in capitals, stands above a short italic paragraph. Below it a thin ruled rectangle, taller than wide and centered in the column, holds a black line drawing with hatched shading of the rear of a bicycle seen from behind and slightly to the side: a rolled bag or pack with diagonal hatching lies on the carrier at the top, and two twisted cords run from its upper corners down in a V to a single lug bolted to the rear wheel axle at the bottom, while the carrier stays, the mudguard, the rim and the frame stays curve and slope around them. Four paragraphs of italic text follow the frame, with the words “le tendeur double” in upright roman type and the last line naming the firm in roman capitals and small capitals. There is no signature or agency mark, and no text from the reverse of the leaf shows through.]