Les freins C.L.E.M. — L’Officiel du cycle, 19 September 1953, a Cycle-Brake House Founded in 1905

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 95: les freins C.L.E.M.: the history of the firm (founded 1905) and its brakes (Randonneur, C.L.E.M. Sport, Touriste, Autocycliste) for bikes and cyclomotors; photograph of a caliper brake. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les freins C.L.E.M.

[Ebykr summary; the article’s text is not reproduced. The magazine’s readers know the history of this large cycle-brake firm, created as early as 1905 and become in 1923 the Comptoir Lyonnais des Freins de Cycles Édouard Moreau (C.L.E.M.). Its manufacture has followed technical progress: nickel plating, chrome plating, duralumin and so on.]

[Ebykr summary, after the illustration. In 1929 M. Moreau took on an eminent collaborator who had proved himself in bicycle manufacture, M. Édouard Boisnard. From then on the firm expanded and set about solving the hardest problems of brake technique. The author says its reputation no longer needs to be made among manufacturers and commission agents; backed by half a century of experience, it has established itself, and its brake models are adopted by every category of bicycle user, racers and touring cyclists among them. The brakes currently made are the Randonneur, a brake for touring cyclists and cyclomotors (see the engraving), the C.L.E.M. Sport in light alloy, the C.L.E.M. Touriste and the Autocycliste, which give the firm a well-justified technical reputation. All its brakes are made of polished zinc alloy castings, nickel-plated over copper and chromed.]

[A column notice with a bold roman heading set flush right and italic paragraphs, a framed illustration between them. The illustration, in a thin black rectangular frame, is a halftone engraving of a caliper brake mounted on a fork crown: the two lower legs of the fork run down the page, a rounded arch spans them, and a long cable-adjuster barrel stands above the center. The arch carries the lettering C.L.E.M. and RANDONNEUR, and the two arms end in rectangular brake blocks held by nuts and bolts. The firm name appears in small capitals in the text. No signature or agency mark is visible.]