Les cycles Petit-Breton — L’Officiel du cycle, 19 September 1953, Nantes Bicycles and a Vap-Engined Cyclomoteur

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 122: ‘Les cycles Petit-Breton’: bicycles in utility, touring, racing, semi-racing and carrier models and tandem; Lodenos also makes a Vap-engined cyclomoteur, photographed. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les cycles PETIT-BRETON

[Ebykr summary; the article’s text is not reproduced. The Établissements Pierre Lodenos, of Nantes, by placing their constructions under the marque Petit-Breton, have kept the prestige attached to the name of one of the greatest racing cyclists of all time. The bicycles bearing the marque are characterized by the gathering of all the improvements that have appeared over the years, the quality of their raw materials, the extreme care given to their machining and their impeccable presentation. They are built in every utility model, in road (routier), racing (course), semi-racing (demi-course) and carrier (porteur) types, and also as a tandem. A photograph of a cyclomoteur follows, and the closing sentence says that the Établissements Lodenos also produce a very handsome cyclomoteur with a VAP engine (the photograph above).]

[A text-and-photograph notice in a single justified column, set in roman type with the firm’s name in small capitals and the marque and engine names in italic. The heading “Les cycles PETIT-BRETON” stands at the upper right in a heavy bold sans-serif and touches the top edge of the crop. A wide halftone photograph with a dark floor band and a pale wall behind it fills the middle of the notice and shows a motorized bicycle seen from its right side: a step-through frame, a small headlamp, a leather saddle, a rear luggage rack, a chain case or engine cover low in the frame between large spoked wheels with wide tires. The photograph has no frame rule and no signature, and the last line of text sits at the lower edge of the crop.]